There is a simple “Four Step” Formula that you just need to follow. I’m going to break it down into very small steps:
Step One: Introduction
First things first – who are you and what are you doing on the site? This is your chance to capture their imagination and get their attention. If this bit isn’t good then they’ll get bored and won’t read any further. Keep it short and simple – it’s a taster not a life history.
Step Two: About You.
The second part of your profile needs to be your “advert” where you get to sell yourself. Write about what you like doing, what you have offer and why people should be interested in dating you. Why are you different from all the other people on the site?
Step Three: About the Person You are Looking For.
Work out what’s most important to you and what you want in a partner. Don’t be tempted to make a list of things you don’t want. This just makes you look like a negative person.
Step Four: End on an invitation.
This is one of the most important sections. Give the reader the opportunity to get in touch. Ask a question or invite them to suggest something. Don’t be tempted to say “Get in touch” or “Drop me an email” as that’s not enough.
One final tip for you. Don’t be tempted to write too much. People have busy lives and want to be able to get a quick idea of what you are like and who you are. You can save in depth debates and three page anecdotes for when you meet! It should be long enough to hook them in, but short enough to intrigue them.